欧洲人（英,法,德,意等）
1. 追求质量
2. 时间很重要
3. 安全感
4. 证书和销售后服务
Hi XXXX,
ABC Co., Ltd. is LED Business Model in China. We had the honor to serve the 2nd big
distributor/XXX 公司 in UK; XX 公司 in USA; XXX 公司 in Dubai; All our items are coming with
certification and we have special team work for after sales service. We are ready for signing
contract with you in case you need it, as honest dealer we never crook our customers.（安全感）
(TIME IS GOLD) for you and for us. So we have professional production line and staff who are
making nice quality in short time. (质量,时间)
Below/Attachment is new items and some information about our best seller, our factory and
certificate, hope we can have long term business with you in near future.

南美（巴四,阿根廷,哥伦比亚,委内瑞拉等）
1. 英文不是很厉害,写简单一点单词
2. 喜欢提问的方式
3. 喜欢免费样品
4. 喜欢 OEM
Hi, Dear x× x,
Are you interested in saving some money? Are you interesting in good quality with nice price?
And are you interested in small order with fast delivery?（提问的方式投其所好）
So pls let you know we can offer all these for you, ABC Silicone is the TOP rtv liquid silicone
factory in China more than 10 years. Below is our best seller, pls check it. Any interested, more
information & FREE SAMPLE（免费样品投其所好） will be provided for your reference.
Hope to hear from you soon. Good Business Start Here!!

大家要完整文档的话，可以到这里去下载http://jxsqnet.com/help/index.php?n=xjq#book

澳洲客户（澳大利亚,新西兰等）
1. 认真爽快,乐于交朋友,对陌生人也经常一见如故
2. 价格:运抵澳大利亚并已完税的产品价格应比当地生产的同类产品或其它来源的产品价
格低。
3. 可靠性:供货商必须能长期保证产品的质量,交货及时并保持联络。
4. 灵活性:供货商能接受小批量订货
Dear Mr. XXX,
It's really my pleasure to write this email and I hope even we don’ t do business we can be good
friend, as we realty like Australian people so much, as you are very nice, friendly and honest in
your life and business, so hope we can be friend, my name is from ABC Silicone, RTV Liquid
silicone professional manufacture in China. And we got your information from Alibaba.
We trust that our quality and price will give you an edge over your competitors, So hope we can
have long term business with you. Below is the our best seller RTV-123, pls check it hope you like
any of them, and feel free to contact me if there is any help I can do for you here in China as
really hope we can be friend even without business.
Hope to hear from you soon.

开门见山式开发信模板
This is from ABC Silicone, Glad to know you from my friend Alex（ 客户一种真实亲切的感觉,
是朋友介绍的） that you are a wonderful artist sculpture in Mexico. We are leading professional
manufacture of rtv liquid silicone in China more than 16 years.
As we know you use a lot of smooth-on silicone for sculptures casting, right?
Here I’ m glad to tell you that our silicone RTV-123 is very similar to MM25, but price is much
cheaper than it（ 产品亮点） ; and the 2nd distributor CBD in UK have always bought us 3-5tons/
month instead of Smooth-on Silicone.（ 客户鉴证我司产品的价值魅力） so, we are 100%
confident（百分之百的相信） that you will quite happy with it. Would you like to have a try? If so,
Free Sample & quotation will be sent for your evaluation（用免费样品吸引）

新产品开发信模板
Warm Tips：
1. 新产品最好也是有针对性的发给不同客户的市场；
2. 特色卖点也要结合当地市场的喜好,特色卖点一般最多不超过 4 个,以 3 个最佳,如果罗列
太多的特色卖点就相当于没有重点突出,也会让客户感觉产品的真实性；
3. 最好附上图文并茂的图片,让客户更加直观的了解；
4. 如果产品款式很多,可以做成彩页以附件的形式发送,多角度的展示产品。
Hello Dear Igor,
This is from xxx Silicone rubber Manufacturer more than 16 years.
Glad to know your information from website and know that you are a distributor of Wacker,
right?
We are happy to share you our New hot selling Silicone A and B in UK, which are wonderful for
climbing holds casting. As we know, more and more Americans love sports climbing. So, we are
wondering if this kind silicone will be a good market in USA soon.
（新产品作为一种市场信息的分享给客户）
Competitive Advantage------
1.)
2.)
3.)
Data Sheet------（产品参数）
XXXXXXXXX
Any interested, free sample & price will be sent for evaluation.